![]() $3 billion of 2022’s Easter expenditures was spent on candy More than half (52% to be exact) of Brits celebrating planned to spend more than £15 in gifts for the holiday. On the top of the Brits’ lists? Sweets and chocolates at 84%, flowers and plants at 15%, and colored eggs at 13%. When it came to Easter gift giving, 75% of those celebrating the holiday planned to give gifts. In 2018, 75% of the population of the UK celebrated the Easter holiday while in 2022, the amount of money spent on Easter celebrations in the UK was $1.3 billion. The Easter holiday craze is not only a North American shopping phenomenon. That’s right! Only $3 billion of 2022’s Easter expenditures was spent on candy. That’s a 6% increase, year-over-year! And, this boom was not the result of purchasing Easter baskets and chocolate bunnies. Consider that this popular this holiday brought in whopping $18.4 billion spent by American consumers during the Easter 2017 season. However, this holiday is not only for brands in the candy business. Example of a catchy Easter marketing campaign 87% of parents gave their kids an Easter basket filled with chocolates and sweets, while 80% of those same parents treated themselves to some of the candy! At the same time in the UK, around 80 million Easter eggs are sold every year. According to the consumer buying trend data, in 2017 many children got the gift of a sugar high. ![]() Yes, it’s true that Easter baskets are always a sure-to-please gift. Easter Case study: How Zara’s springtime campaign nails it.Easter Marketing Slogans to get inspired from.8 Easter Marketing Ideas to boost your in-store revenue.8 Easter Marketing Ideas to hack your online revenue.Hoppin’ consumer trends for Easter 2023.Let’s hop over to the latest consumer trends to help you plan a sweet Easter marketing plan! It’s clear that every marketer needs to take this opportunity to kick-start an eggscellent Easter marketing campaign - no matter what products or services you offer. Finally, then we’ll share with you our top examples of the awesome Easter marketing campaigns. Then, we’ll take a “peep” into the success story of Zara fashion retailer, and Zara retail strategy. When it comes to inspiration for creating your own hoppin’ 2023 Easter marketing campaigns, we’ve got you covered! In this post, we’ll look at the latest consumer trends and statistics during the Easter season. But what about retail stores? Don’t worry we’ve got some Easter marketing promotion ideas for them as well! An AWESOME Easter Slogan example Easter has become one of the most profitable retail holidays of the year. Why is it important for retail marketers to create an “eggscellent” Easter marketing ideas? Simple. There is no change to the time in Queensland, Western Australia and the Northern Territory where daylight saving time is not observed.ĭaylight Saving Time is legislated in NSW under the Standard Time Act 1987 and applies to the whole of the state (with Broken Hill and Lord Howe Island in different time zones).ĭownload Media Release: An eggscellent end to Daylight Saving (PDF, 159.It’s that time of year again where bunnies lay chocolate eggs and retail managers look for inspired marketing ideas to hippity-hop their conversions to new heights. Victoria, South Australia, Tasmania and the ACT will also be resetting their clocks whether it is done manually or automatically. “The return to standard time will enable early risers, morning joggers, dog walkers and shift workers to make the most of natural light as the days shorten with the change of season,” Mr Speakman said.ĭaylight saving starts on the first Sunday in October and finishes on the first Sunday in April. Most internet connected devices will update automatically, but for manual clocks don’t forget to make the adjustment before turning in on Easter Saturday. “It’s also an ideal time to see to those occasional household chores like replacing batteries in household smoke alarms and cleaning your heaters before they boot up for the winter months.”ĭaylight saving ends officially at 3am on Sunday, 4 April, when clocks go back an hour to 2am. “Children and adults alike would welcome the extra hour to tuck into the bounty of the bunny on Easter morning, or just to have a well-earned sleep in,” Mr Speakman said. Attorney General Mark Speakman said there’s no shortage of ideas to use the spare 60 minutes available on Sunday.
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